Adwords Management

Your business is just a click away.

WHY CHOOSE WEBTEC FOR ADWORDS MANAGEMENT?

Between Google and Bing, they currently have about 85-90% of the search engine market share. We focus most of our time with these two search engines in the PPC (pay per click) world. By having a bi-weekly phone conference with each provider, we are always on top of the latest strategies and techniques.

Our goal with any PPC marketing campaign is to calculate your true ROI (return on investment) and determine whether your campaign is worth it or not. We try to be as transparent as possible. We aren’t going to spend your money if it’s not making you more money. We just need to know your closing rate and your average profit on a sale to tell you almost immediately whether to increase your budget or to cancel the campaign.

In the world of PPC marketing, it’s easy to get duped. Don’t let that person be you.

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Complete Transparency
“Pay no attention to the man behind the curtain,” is often how companies approach PPC Marketing. At WebTec, there is no “curtain”. We don’t just throw money at it and hope it works. You will know exactly where your money is being allocated and why.
Competitor Analysis
How are you doing against your competition? You should know. We will be able to show you who your competitors are in the PPC industry and how they are spending their money to give you a competitive edge.
Latest Techniques
We have a bi-weekly phone call with the experts over at Google and Bing to ensure that we have the latest techniques and strategies in place. Google and Bing both want your campaign to be successful, so they make more money. It’s a win-win. You just have to know the system!
Keyword Research
Which keywords are searched most in your area? That’s essential data you need so you know which keywords to even target. It’s a mountain of data that we’d love to sift through for you to get the results you need.

IS PPC MARKETING REALLY PROFITABLE?

We’ll be the first to admit, we were not big fans of PPC campaigns. Google showing us at the end of the month that X amount of visitors clicked our ad and came to our site? It just seemed too fishy. Then Google introduced us to tracking form submissions and phone calls. At that point it felt real, it felt like money well spent and it felt like a process we could trust.

We wanted to take it a step further, though. We wanted to know what our ROI (return on investment) was. Once you calculate your ROI, you know immediately whether it’s effective or not. In our case, it turns out that it was very effective and for a lot of our clients as well. One client in particular, to this day, tells us to spend as much money as we possibly can because he knows he is making an average ROI on each customer of $120.

Our goal as we’ve mentioned before is to create transparency for our clients. So many companies out there hide behind the ambiguity that is PPC marketing and just collect your money, then spend it however they see fit. That’s not how we do things here at WebTec. Your money goes straight to Google and Bing and we just manage your PPC campaign for you.

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